Born into a fading aristocratic dynasty in Cork, Ireland, Bob Carlos Clarke was frequently referred to as ‘Britain’s answer to Helmut Newton’ (see Dreams of Desire 55 (Helmut Newton) for his provocative nude portraits which often featured the subjects wearing rubber and latex and involved in scenes suggestive of sado-masochistic ritual. Along with Newton he is the best exemplifier of what was known disparagingly as ‘porno-chic’.
After an unhappy childhood spent in boarding school in England Clarke had a hard time re-adjusting to 60’s Ireland, as he wryly noted in the introduction to his book Shooting Sex (2002), “The first decade was OK, but later it was no place for a libidinous adolescent, particularly a withdrawn Protestant boy in a land where all the hot talent was Roman Catholic and strictly off-limits” and he moved to England in 1970 where he became a photographer quite by chance. When he discovered that the girl at college whom he had an unbearable crush on was a model he brought a camera so that she could pose for him. It worked and he would later marry the model Sue Frame, however the union didn’t survive Clarke’s constant infidelities.
He would later marry for a second time to another one of his models, Lindsay, with who he had a daughter Scarlett. As well as his overtly sexual photographs Clarke also took extraordinary and voyeuristic documentary style photographs of drunken debutantes balls and images of found objects discovered on the banks of the river Thames.
In 2006 at the age of 56, Clarke, depressed with growing older in a world where the models remained forever 21 and by the emergence of digital photography of which he said made everyone think they were the next Cartier-Bresson (Dreams of Desire 50 (The Decisive Moment), threw himself beneath an oncoming train.
For all its influence on the visual arts and literature, advertising remains the field where Surrealism (or its techniques anyway, the question of aims answers itself) has had the largest impact. In J.G Ballard’s (who was a former advertising copy-writer himself) 1970 experimental novel on the media landscape, The Atrocity Exhibition, which features Marilyn Monroe, JFK and Elizabeth Taylor as characters (or at least people the protogantists fantasies) there are also numerous references to the works of Dali, Magritte, Ernst, Bellmer and others. The inference is clear, the media landscape had been shaped to a large extent by Surrealism.
The clearest example of applied Surrealist techniques is the ad campaigns for cigarette brands Benson & Hedges and Silk Cut in theUKin the 70’s through to the 90’s. Faced with severe restrictions on the marketing of cigarettes; they couldn’t be shown to indicate status, youthfulness or sexual appeal and all ads had to carry the mandatory health warnings, the ad firms Collett Dickinson Pearce for Benson & Hedges and Saatchi & Saatchi for Silk Cut had to get creative. The results are some of the most iconic images ever created in advertising. The Benson & Hedges ads made use of the distintive gold packaging while Silk Cut plays with the brand name and the purple lettering on the box; the swathes of slashed silk hint at possible sexual allusions . Ironically the health warning is sometimes the only thing that alerts you to the fact that it is cigarettes being marketed.