Known as the ‘King of Kink’ and the ’35mm Marquis De Sade’ , Helmut Newton was the most influential fashion photographer of the twentieth century. Famous for his highly stylised black and white photographs of beautiful statuesque women in perverse narrative scenarios, Newton has alternatively been hailed as a true original or vilified as a fetishist who presents the ultimate in the objectification of women.
Born Helmut Neustadter to a wealthy German-Jewish family in Berlin, Newton was an apprentice to the fashion and advertising photographer Yva (see my previous post Yva) from the ages of 16 and 18. Fleeing the worsening situation in 1938 Newton went first to Singapore where he led a playboy lifestyle, before moving to Australia where he served in the Australian Army for 5 years. It was in Australia that he met his wife of 55 years, June, who was also a photographer known as ‘Alice Springs’.
Newton rose to fame in the 1960’s where his photographs frequently appeared in the French Edition of Vogue. The startling fetishtic glamour shots of the seventies are charged with eroticism and a ritualistic, sado-masochist atmosphere. During the 1980’s and 90’s Newton was one of the most in-demand celebrity photographers, anyone who was anyone during that time had a portrait taken by Newton. As Newton was obsessed by glamour, celebrity and decadence (after all he grew up in the Weimar Republic) it was a perfect fit and his photographs define that image conscious era.
Newton died in a car crash after leaving Chateau Marmont Hotel in Los Angeles, which served as his winter residence for many years, at the age of 83. It was, as Karl Lagerfeld noted, ‘his last picture, taken by himself.’
Else Ernestine Neulander-Simon, known simply by her professional pseudonym, Yva, was a pioneering female photographer of the Weimar Republic. She set up her first studio in 1925 and briefly collaborated with the experimental photographer Heinz Hajek-Halke (see Dreams of Desire 54 (Written on the Body) before a copyright dispute led them to part ways. Initially focused on nude, portrait and fashion photography, Yva was one of the first photographers to fully realise the commercial application of the field to advertising. Her Berlin atelier was one of the most successful of its days and employed 10 assistants by the time Hitler came to power.
Yva and her husband Alfred Simon, who managed the financial affair of the studio, were both Jewish and considered for some time whether to emigrate from Germany, especially when she was forced to ‘Aryanize’ the business in 1936 (a law had come into effect that forbade Jews from owning businesses, necessitating the transfer of the company to her friend, the art historian Charlotte Weider). There was the possibility of a fresh start as Life magazine had informed her that a job was waiting for her when she came to America. However Alfred was unwilling to start over again in a country where they didn’t even speak the language and thought maybe the situation in Germany would improve. Things certainly didn’t and the business was closed for good by 1938. Yva went to work as a radiographer in the Jewish Hospital in Berlin until 1942 when she was arrested, along with her husband, by the Gestapo and deported to Majdanek concentration camp where they were murdered shortly after.
As an interesting aside one of Yva’s apprentice’s from 1936 to 1938 was a young Jewish boy named Helmut Neustädter, who after escaping Germany would later change his name to Helmut Newton, creator of some of the most iconic fashion photography and celebrity portraits of the twentieth century.
Erwin Blumenfeld was one of the most celebrated fashion photographers of the 20th Century, renowned for his vivid and innovative colour photography that graced the cover of Vogue more times than any other photographer before or since. He was also a member of the German avant-garde, a close friend of the savage Berlin Dadaist Georg Grosz (see Eclipse of the Sun) whose techniques of photo-montage and collage he used throughout his career. His discovery of Man Ray shaped his earlier black and white nude photography leading Blumenfeld to experiment with solarisation and double exposure.
With Hitler’s rise to power, Blumenfeld, a Jew, moved to Paris in 1936 where he was discovered by Cecil Beaton who got him a job at French Vogue, however he was soon on the move again with the Nazi invasion of France, this time to America. In the United States he continued his connection with Vogue which allowed him to pursue his lifelong obsession with photographing beautiful women away from the genocidal horror of a war-torn Europe. It has been remarked that Blumenfeld found shame thrilling and he certainly instilled that sense of illicit eroticism into his images.