What A Life!

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What A Life!-Lucas and Morrow 1911
A little known masterpiece of deadpan absurdity, What A Life! is a delightfully curiosity from 1911 by Edward Verrall Lucas and George Morrow. It has been called a proto-Dadaist satire and would influence Surrealist collage techniques. It was displayed at the landmark MOMA exhibition in New York of 1936 entitled ‘Fantastic Art, Dada and Surrealism’.

The illustrations that the text are built around are taken entirely from the general catalogue of Whiteleys, a fashionable London department store of the time. Below is the entire work for those with a passion for obscure oddities

What a Life!

An Autobiography

by

E. V. L. and G. M.

Illustrated by Whiteley’s

Union is Strength

Preface

As adventures are to the adventurous, so is romance to the romantic. One man searching the pages of Whiteley’s General Catalogue will find only facts and prices; another will find what we think we have found — a deeply-moving human drama.

E. V. L.
G. M.


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